Your Doctify profile is a key opportunity to communicate what makes your practice or clinic stand out. Patients often decide where to book based on how confident and comfortable they feel after reading your About section. A well-written description builds credibility and trust, helping them feel assured they’re in good hands.
Your About section should be written in the third person, as this adds professionalism and makes the content more accessible for patients.
Here’s how to create an engaging and effective About section:
Start with an Overview of Your Practice
Introduce your clinic, hospital, or group—who you are, where you're based, and what kind of care you provide. Include how long you've been established and any standout facts that add credibility.
Explain Your Services and Specialisms
Outline your key services or areas of focus. Be clear about what makes your offering unique—whether it’s advanced equipment, a multidisciplinary team, or a patient-first approach.
Describe Your Team and Ethos
Highlight your team’s strengths, collaborative working style, and commitment to excellent patient care. Patients want to know they’ll be cared for by real people who listen and understand.
Mention Accreditations and Facilities
Include relevant accreditations, affiliations, or modern facilities that help set your practice apart.
Showcase Your Community and Impact
If your clinic is involved in research, training, or community outreach, this shows your broader commitment to healthcare and education.
Keep It Clear and Warm
Use friendly, professional language that is easy to understand. Avoid overly technical or corporate jargon.
A strong About section gives patients confidence in your practice and a clear understanding of what makes your care special.
Need support? We’re happy to help—reach out to us at hello@doctify.com and we’ll work with you to make your profile shine.