Posting effectively isn’t just about what you share — timing, format, and consistency play a huge role in engagement. Here’s how to make your posts count.
✨ What to Post:
“3 things I’ve learned about managing [condition]”
Anonymised case reflections
Research, guideline updates, or industry news
Wellbeing tips and peer support insights
Invitations for collaboration (research, surveys, pilots)
Events you attend or organise — share key takeaways or highlights
Job opportunities at your practice or hospital
⏰ When to Post:
Frequency: 1–2 quality posts per week
Best Days: Tuesday–Thursday
Best Times: 8–11am or 1–3pm
Golden Rule: Consistency > volume. Regular posts build recognition and trust.
🙌 Engagement Tips:
End posts with an open question to encourage discussion
Reply to comments to keep conversations alive
Use a mix of formats: text, article links, images, or infographics