Online reviews increasingly influence patients' healthcare decisions and allow them to research the efficacy of your clinical practice. Acting as digitised word-of-mouth, reviews are the new digital currency for measuring the patient journey and their overall healthcare experience.
To assist in potential patients' research, your reviews are always tagged with the condition or procedure - thereby providing greater insight into your specific specialties and the care one might expect when undergoing the same particular treatment.
How is tagging making our reviews more intelligent?
For Clinics & Specialists
Tagged reviews allow patients to find specialists and clinics with expertise in a particular condition or procedure, directly from a Google search result.
Reviews from your profile are now structured to include procedures and conditions that provide data for search engine algorithms. This means your profile will appear more prominently for searches about that procedure or condition.
If you are for example an ACL surgery specialist in Manchester, who has many reviews from patients tagged with ‘ACL surgery’, your Doctify profile and reviews will appear on a Google search for ‘ACL surgery in Manchester’
Additionally, within your Doctify Dashboard you have the ability to search for particular tags and keywords creating an opportunity for continuous learning and improvement within the care and treatment you provide for various conditions/procedures.
Tagged reviews provide patients with a way to easily identify the specialist in their specific condition or treatment - that's in addition to seeing other patients' feedback on the care that they received with that specialist.
How Does a Patient Tag a Review?
Upon completing their star rating and commentary, patients are required to select at least one relevant condition or procedure from the selection of tick boxes associated with your Specialty.
If the patient is unable to find a relevant condition or procedure they do have the option of searching for alternative keywords and also adding a term of their own.