Patient feedback helps you build Trust and reach the patients.
90% of patients look for patient reviews before booking a private appointment. They value the number of reviews, their recency, and consistency.
To capture reviews, you need to invite your patients to share their feedback, make it easy for them, and explain how it will help you and other patients.
The common misconceptions that lead to low review numbers:
1. Rarely inviting to share feedback.
Sending the review link to 1 patient weekly but having a personal goal of 5 new reviews every week makes it unrealistic. Not every person who is invited to leave feedback will write a review.
It is important to invite as many patients as possible consistently to build Transparency and strengthen an online Reputation.
2. Relying on one option and not testing the other ones.
For different patients and in different practice settings some options work better than others.
Combine different methods to make it accessible to each patient.
You can
send automated emails/ SMS if you have Practice Management Software,
include your review link and QR code at the end of your Clinical Letter,
give your tablet or phone with the Doctify Review App ('Use this Device' option),
send an SMS from the Doctify number with your unique review link via the Doctify Review App ('Review Us Later' option),
handover leaflets with your QR code,
and more.
3. Not highlighting the importance of reviews.
If patients never heard from you about the reviews and they just see a link in the correspondence, they will not know how much it matters to you, so it will decrease the response rate.
Just let your patients know at the end of the consultation that you are collecting anonymous feedback and why it’s valuable.
Include the line highlighting importance in your email and a Clinical Letter where you put a Review link and/ or QR code.
4. Sending SMS via the Doctify Review App (‘Review Us Later’) and not prompting patients.
As a message with your review link comes from the Doctify number, patients might ignore it as they are not aware that you initiated it.
Let them know that they will get an SMS from Doctify the same day and highlight the value.
5. Sending the wrong link.
Sometimes clinicians include the link to their profile instead of the review link, copy-paste just a part of the link, or delete a few symbols accidentally.
To find your QR code: go to your Dashboard - > ‘Get Reviews’ - > ‘Review link and QR code’ - >copy link.
Send a test email to yourself and click the link.
Please watch a short video on how it works.